Sometimes a film is like something that is cooked. You can have all of the proper ingredients and when it comes out of the oven it just didn’t work. With “How to Lose Friends & Alienate People”: there are some strong performances, funny moments and a great idea, but overall it just doesn’t work. I love Simon Pegg, but within the script there is a tendency to tone things down and as the film progresses it becomes more and more predictable. At times the film felt as if the production was rushed with some surprisly obvious technical flubs such as the boom in the shot or the distinctive shadow of the camera and a person beside the camera. For a film that was satirizing the world of celebrity and journalism, it pulls too many punches and falls into a romantic comedy formula that washes away the satirical edge.